Video University
On this page you will be able to access video clips that cover a wide range of attorney marketing issues, from general explanations of how James Publishing’s legal websites function to setting up your own online marketing devices that will help you gain more traction in the frenetic online arena.
If you have questions about anything you watch in our Video University—or if you would like help making your attorney marketing efforts more effective—please click the button below to contact us by phone or email.
Available Videos
Webinar: Google Places for Attorneys
Most lawyers have not yet grasped the importance of Google Places. Many don’t know what it is, and only a few know how to optimize for it. However, odds are that you have seen Google Places in search results dozens—if not hundreds—of times, and this free, location-based service offers a fantastic opportunity for attorneys in all legal specialties.
Google Places (also known as Google Local) contains search listings preceded by a red pushpin containing a letter, lawyer photo, and address. Sometimes the Places listings appear in the middle of Google page one and sometimes at the top, but the position is always prominent. A map shows the location of each letter, so the searcher can see how close each lawyer’s office is.
Prominent placement on Google Places has become more valuable because Google now devotes so much premium space to Places. Placement and quantity of listings will vary per search and location, but Google Places listings are frequently at the top of the free listings, and sometimes occupy half to three quarters of page one.
In June 2011, we presented a free webinar detailing answers to common questions about Google Places: how to set up your account, why you need a complete profile, how to optimize your page for better placement in the search rankings, and so forth. We now present this webinar to you.
The webinar exists in two separate pieces and lasts roughly 25 minutes, so be sure to watch both parts if you want to learn all of the tips and tricks for Google Places.
Google Places for Attorneys: Part 1
Google Places for Attorneys: Part 2
More videos will be added soon. Stay tuned!
